Tuesday, June 13, 2006

What of the Advertising Revenue?

As I pointed out in my remarks during a panel at the Society for Scholarly Publishing (SSP) Annual meeting last week, scholary journals are the victims of their own success when it comes to advertising revenue. We've been so focused on putting our journals online, that we're lagging behind in getting the advertising in gear.

This talk points out the migration from awareness building as an advertising to lead generation for advertisers. The problem has been around for years, but now it's helped along by the digital environment, including competition for ad dollars that includes Google's advertising products.

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